Google is undoubtedly the search engine giant that has taken over the inter web, and the company is making sure they will stay on top. While they have gone to certain lengths to make SEO a challenging game Google ultimately defines the validity of the links we build. There are certainly ways to make the most of what Google has to offer in order the notoriety of your own company or client. Read ahead to learn how to play by Google’s rules and up your ranking results in the Google search engine.
1) Google +
One of the best ways to maximize your company notoriety and rank higher in Google’s search engine is through Google +. The company has tailored the social networking site to work almost in favor of SEO professionals. Google ranks all activity in Google+ higher than Facebook, Twitter, and even Linked In. In Google+ the +1 ranking system (working in the same way as Facebook likes), goes directly towards endorsing the company. Google uses the Zagat rating system (1-30) for businesses, and each time your business page is endorsed with a +1, your Google ranking goes up in the search engine as well.
Unlike Facebook, Google+ also connects with a broader audience than just who you decide to “friend,” allowing more people to see your activity and allowing you to connect with more people.
2) Google Places
Your business will not simply show up on Google just because it’s a business, but it certainly helps for you to claim it as such in order to endorse it as a “Google Places Page.” This is just another easy way to get your business picked up easier by the Google search engine, building your company a bigger Google presence. To claim your Google places page, Google will simply send you a PIN to your business adress, once it is received and you type it in to the places page, it is validated as your own.
3) Google Maps
Another important reason for a company to have a Google Places page, is because it will allow it to come up in searches on Google Maps. Because it is prevalent for iPhone users, Google Maps is one of the most used GPS systems. It is important to work with all that Google has to offer in order to boost your company rank in the search engine.
As you have seen, though Google makes it more challenging for SEO by implementing tools such as Panda, they have also laid out the tools for us to rank higher. Making sure you use Googles tools to their full extent will help you to stay on top of the rank game.
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